So I find this approach amusing:

This is from the Kyobo Bookstore in Jamsil (July 28). From left to right, that's:
One-day French
In-flight Chinese
Drive Time Japanese, and
Speak Japanese Today
I can just imagine myself sitting on a plane next to someone reading “In Flight Chinese.” What would I say?
"So you started studying Chinese an hour ago, huh? Well, uh, good luck with that..."
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