Reasearch in Motion (RIM)'s famed Blackberry is as good a subject for a business school case study as I've ever heard. [Source]
The article goes into more detail, but external threats, internal culture wars, and split chains of command helped collapse the market share it had in the U.S. up to two years ago.
Saturday, June 30, 2012
Textbook case study
Reasearch in Motion (RIM)'s famed Blackberry is as good a subject for a business school case study as I've ever heard. [Source]
The article goes into more detail, but external threats, internal culture wars, and split chains of command helped collapse the market share it had in the U.S. up to two years ago.
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