Though because of his mixed Korean and black American parentage he could have been scorned as a "튀기," (half-breed), he's also widely respected in Korea.
There's discussion over that's truly sincere or just nationalistic media-hype, but I'll only reference what I've read in other places:
Marmot's Hole
ESPN NFL
HinesWard.com
Here are a couple of advertisements with Ward in them – first for the postal service, second for Korea Exchange Bank.


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