Monday, July 18, 2005

Marketing's new trend

I remember a time long, long ago when cereal boxes promoted the cereal inside. Sometimes toys were included to entice young kids like me to divert their parents' dollars to their particular brand of sugar coating.

Not the case anymore. You can probably guess what THE SPONGEBOB SQUAREPANTS MOVIE cereal is really marketing. The way "cereal" is off to the side makes it seem like some kind of legally required footnote....

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