Like Japan, Korea uses English words not because they market to English speakers, but because it's fashionable. Everland had a few examples of this.
This snack bar, for example, is in the middle of the Everland theme park, where no motor vehicles are allowed. However, that did not stop it from billing itself as a place to drive in and get service in your car.
Similary, this store does not seem to understand the connotations inherent to the word "Goth."
At least from the entrance, it didn't seem to have anything in black -- strange given this is the Halloween season. I'm definitely not the right person to advocate Goth values, but still -- c'mon, you don't have anything the least bit depressing in your "Gothic Gifts" store?
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