Hainerberg's ice cream truck

The awesomest ice cream truck I've ever seen comes around a couple times a week.

It's awesome because it has a lot fancier stuff than you see in the U.S. It's not just packaged ice cream bars -- want some Baileys with your sundae? Third row, far left.
We got the medium Erdbeeren for ~$6.50
So while ice cream trucks in the U.S. seem to be having a hard time, I wonder if they'd do better if they changed their target market.